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About

Sergey Krayev
Sergey Krayev

Sergey Krayev lives in Johns Creek, Georgia; and previously lived in Roswell, Georgia, and Marietta, Georgia. Sergey Krayev currently works as Managing Director at Partnership Network.

Partnership Network is located in the Greater Atlanta Area with a focus on the development of partnership marketing channels globally with a focus in tech startup segment offering program analytics and optimization and go-to-market strategy development and implementation.

In addition to being Managing Director of Partnership Network, Sergey Krayev is VP of Strategic Development at Vertical, LLC. Previously, Sergey Krayev was the Strategic Advisor at Clickagy, Director of Online Marketing and E-Commerce at Sage, and head of e-Marketing and e-Commerce at Mizuno Corporation. Sergey Krayev’s education includes Stanford and DeVry Universities.

Sergey Krayev
Sergey Krayev

Sergey Krayev currently works as Managing Director at Partnership Network. Partnership Network is located in the Greater Atlanta Area with a focus on the development of partnership marketing channels globally with a focus in tech startup segment offering program analytics and optimization and go-to-market strategy development and implementation.

Partnership Network
Managing Director
2014 – Present

  • Development of partnership marketing channels globally
  • Focus in tech startup segment
  • Program analytics and optimization
  • Go-to-market strategy development and implementation

Vertical, LLC
VP Strategic Development
May 2014 – Present

  • Asset management
  • Engineering and design services to support development projects
  • Operational optimization
  • Marketing program development
  • General Commercial Contractor License: RLQA004101

Clickagy
Strategic Advisor
May 2014 – Jun 2016

Sage
Greater Atlanta Area
Director, Online Marketing & E-Commerce
Feb 2013 – May 2014

  • Business strategy development (North America)
  • Coordination and alignment of marketing/operation channels with global initiatives
  • New product development (market research, competitive analysis, product positioning, marketing strategy)
  • Partnership channel development (Microsoft, Google, Affiliate networks, etc.)
  • P&L responsibility across multiple business groups

Mizuno Corporation
e-Marketing/e-Commerce
Jun 2011 – Dec 2012

  • Sergey Krayev was responsible for driving initiatives to improve e-Commerce strategies to maximize sales, increase conversion rates, and improve online user experience
  • Sergey Krayev developed product launch initiatives and managed promotional partnership programs with affiliates including; Amazon, Dick’s Sporting Goods, Zappos, Sports Chalet, Running Warehouse, etc.
  • Sergey Krayev anaged product go-to-market and closeout strategies for Running, Baseball, Softball, Volleyball, and Golf divisions in North America
  • Managed integration of online channels with Social Media platforms and the integration of social listening tools in the development of short/long term business plans
  • Sergey Krayev lead communication strategy development and established email roadmap for all business divisions in North America
  • Sergey Krayev established CRM implementation and integration with all business activities (e-Commerce, event lead acquisition, online product registration, promotional programs, territory manager activities, etc.)
  • Sergey Krayev managed online media (paid search, display, social) and SEO & SEM programs to improve brand positioning, and to drive lead acquisition programs to achieve online sale targets
  • Sergey Krayev developed marketing initiatives to promote new product deployments and to improve online user adoption

TVzor LLC
Director, Marketing
2012

Kimberly-Clark
Global Interactive Manager
2008 – Aug 2011

  • Sergey Krayev developed and implemented Global B2B interactive marketing strategy for various product platforms
  • Sergey Krayev managed development of the new corporate Kimberly-Clark HealthCare website, including vendor evaluation and selection, appropriate CMS and LMS platform selection, and establishing content localization and social media engagement strategies
  • Sergey Krayev implemented strong online communication tactics by utilizing effective email practices (lead generation and communication tactics)
  • Sergey Krayev established effective web analytics (WebTrends, Google Analytics) reporting structure across multiple business groups to better assess ROI for ongoing marketing programs
  • Sergey Krayev managed paid search, SEO/SEM strategy to increase user traffic to Kimberly-Clark Web properties
  • Sergey Krayev developed a process for improving online user experience by working closely with customers and product management teams
  • Sergey Krayev incorporated social media communication tactics to stimulate awareness of ongoing marketing initiatives to improve Kimberly-Clark brand positioning